The Ford Story
These are unprecedented economic times we are experiencing these days. Things are pretty tough both business-wise and personally for lots of folks. The media has been telling all of us how bad things are, and how bad they will be in the future. It has been its own self fulfilling prophecy. We hear the bad news; the fear curtails our spending, thus reducing sales, creating more bad news.....on and on.
Is it not also true when it comes to success? The self fulfilling prophecy of success breads more success. At Ford, the hard work from prior years has resulted in improvements to products and quality which has resulted in increased market share and good news. The Medias are recognizing that Ford is producing great vehicles right now, and their continued planning has great new vehicles coming out in the future. Our vehicles from Ford are safe, (with more safety rated vehicles than any other manufacturer) and are also good-looking and fun to drive.
The 2010 Fusion Hybrid is rated at 41MPG, over 8 MPG better than the competition, and was recently awarded the status of "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS). Ford's 2009 F-150, the bestselling vehicle, car or truck for the past 27 years, won the Motor Trend "2009 Truck of the Year" Award, and the "2009 Best Redesigned Vehicle" from Kelly Blue Book's kbb.com. And to follow that up, the 2010 Ford Taurus was recently named Motor Trend's "2010 Car of the Year".
I am proud that Ford is doing this on their own and has not asked for government loans. Ford has had the courage and integrity to face adversity and choose ethics over convenience. There is never a wrong time to do the right thing, and I am proud to be a Ford dealer. Chief Executive Alan Mulally said "Right now, I think with everything planned in fiscal and monetary policy, I am very comfortable that we are going to start turning things around in the second half of the year."
Ford was the first of the domestic three to reach a tentative agreement with the UAW that will allow Ford to be competitive with foreign automobile manufacturers with U.S. operations. Also, Ford has held current salaries to that of the levels of 2008, eliminating bonuses for 2009. The Board of Directors has also voluntarily agreed to forego all cash compensation in 2009, and Mr. Mulally agreed to take a 30% reduction in salary
Ford has dedicated leadership in management as well as quality vehicles right now and more coming in the future. We are excited about the potential of our business and we are expecting Ford to be very successful in the future. Our dealership is doing fine. We feel blessed and have actually increased our sales over last year. The staff has weathered this economy and this winter, dedicating time to training, trimming expenses and increasing efficiency while constantly evolving to be leaner and more productive. We are prepared to continue serving Southaven for another 25 years.
These times are Proud Times to be a Ford Dealer.
President Country Ford
Thursday, December 10, 2009